Legal

Terms of Use

Last updated: October 27, 2026

The short version

  • These Terms are the licence agreement for every SanFlorence app and this website.
  • Your content stays yours. We use it only to provide the features you use.
  • Some apps, like heya, have accounts. You can delete yours in the app at any time.
  • What you publish must follow our rules. We check it, act on reports and ban accounts that break them.
  • AI can be wrong. Designs, room previews, plans, instructions and estimates are ideas, not professional advice.
  • Zero tolerance for abuse. Report objectionable content and we’ll act within 24 hours.
  • Apple bills subscriptions, which renew until you cancel. Credits have no cash value.

01 — Acceptance & scope

These Terms of Use (“Terms”) are an agreement between you and SanFlorence Digital LLC (“SanFlorence,” “we,” “us”), a California limited liability company. They apply to every app we publish, now and in the future (the “Apps”), and to this website, and they act as each App’s end-user licence agreement. For Apps from the App Store, Apple’s Licensed Application End User License Agreement also applies. These Terms add to it, and Section 12 sets out the terms Apple requires. Sections about a feature, such as AI, accounts, ads, subscriptions or videos, apply only to Apps that offer it. By downloading or using an App, you agree to these Terms and our Privacy Policy. If you don’t agree, don’t use the Apps.

You must be at least 13 years old, or 16 in the EEA and UK. If you’re a minor where you live, a parent or guardian must agree to these Terms for you.

02 — Licence & our property

We give you a personal, non-exclusive, non-transferable, revocable licence to use the Apps on Apple-branded devices you own or control, as allowed by the Usage Rules in the Apple Media Services Terms, including Family Sharing, or, for Apps from Google Play, on Android devices you own or control under the Google Play Terms of Service. The Apps, their design and the “SanFlorence” name and marks belong to us. The Apps are licensed to you, not sold.

03 — Your content & AI output

  • You own your content, meaning the photos, text and voice input you submit. You let us use and transmit it, including to our AI provider, only to provide the features you use.
  • You confirm you have the right to use your content, including the consent of anyone shown in your photos.
  • You may use the AI output you create for any lawful purpose, subject to these Terms and the AI provider’s terms, including Google’s Generative AI Prohibited Use Policy. Output may not be protected by copyright, and others may receive similar results.
  • AI output can be inaccurate, unexpected or offensive. Check it before relying on it or sharing it, and don’t pass off AI images as real photos in a misleading way.
  • In most Apps, your content and results are stored only on your device, so deleting an App deletes them. In Apps with accounts, such as heya, what you save also syncs to your account until you delete it (Section 04).

04 — Accounts

Some Apps, such as heya, let you create an account by signing in with Apple (or Google, where the App offers it). Accounts are optional, but some features, such as heya’s AI previews, need one.

  • Keep your Apple or Google account secure. You’re responsible for what happens in your account.
  • Use one account per person, and don’t create extra accounts to get around daily limits.
  • AI features have daily limits, shown in the App, and we may pause them at any time, for example to stop abuse or control costs.
  • You can delete your account at any time in the App (in heya, Your profile → Delete account) or by emailing us. Deleting it permanently erases what’s stored in it, as our Privacy Policy describes.
  • We may suspend or delete accounts that break these Terms.

05 — Your lists & public content

Some Apps, such as heya, let you make lists with your own photos, piece names, prices and links, and share them. Lists are private unless you choose to publish them where the App offers that.

  • Licence. You keep ownership of what you add. When you publish it, you give SanFlorence a worldwide, non-exclusive, royalty-free licence to host, store, copy, resize, display and distribute it, in the App, on our websites (such as heya.sanflorence.com) and in link previews, so we can run the service and show it to others. You can end the licence by unpublishing or deleting it, except for copies other people already saved, and backups we keep for a short time.
  • Your responsibility. Publish only content you have the right to share, and photos of people only with their consent. Prices and links must be honest and point where they say. If a link earns you a commission, that’s allowed, but don’t disguise where it goes.
  • The rules. Don’t publish nudity or sexual content, anything that sexualises minors, violence or gore, hate, harassment or bullying, threats, self-harm, illegal drugs or weapons, scams, spam or misleading links, counterfeit goods, other people’s work without permission, or private information such as phone numbers, addresses or ID documents. We have zero tolerance for objectionable content and abusive users.
  • Checks. Before anything you publish is shown to others, its photos and words are checked automatically (Google’s Gemini API, as our Privacy Policy describes). Something that fails the check isn’t published. Automatic checks can be wrong in both directions, so people can also report content.
  • Reports, blocks and takedowns. You can report a list or a person, and block anyone so you no longer see each other’s content. We review reports and act within 24 hours. Content with several reports may be hidden while we look. We may remove any content and suspend or ban any account that breaks these Terms, without notice. A banned account can’t publish, and its lists are removed.
  • Contact. To report content in heya, or to send a copyright complaint, email hello@heyahomedecor.com. For a copyright complaint, include the link, the work you own, and your contact details.

06 — Not professional advice

AI-generated designs, plans, instructions, material lists and cost estimates are for inspiration only. They may be inaccurate, and they are not architectural, structural, electrical, plumbing, safety or financial advice. Cost estimates are rough. AI room previews are illustrations: the real products’ size, colour, fit and placement may differ. If you follow DIY instructions, you do so at your own risk. Follow local building codes and product instructions, and use a licensed professional for any work that requires one, especially electrical, gas, plumbing or structural work. Use tools and protective gear properly, ventilate when using chemicals, and keep tools and chemicals away from children and pets.

07 — Prohibited uses

Don’t use the Apps to:

  • upload photos of people without their consent, or harass, impersonate or humiliate anyone;
  • create deepfakes or deceptive content about real people;
  • create sexual content, or anything that sexualises minors;
  • create violent, hateful, extremist or self-harm content;
  • break the law or infringe anyone’s rights;
  • reverse engineer the Apps, extract their code or keys, or get around limits or filters;
  • abuse credits or ads, for example with bots, reinstalls or multiple devices to farm free credits, or with fraudulent ad clicks; or
  • disrupt the Apps or the services they rely on.

08 — Objectionable content & reporting

We have zero tolerance for objectionable content and abusive users. To report something, use “Report a Concern” or Report in the App, or email hello@sanflorence.com (for heya, hello@heyahomedecor.com). We review every report and act within 24 hours. Where relevant, we remove the content, tighten our filters, and block users who break these Terms. We report illegal content to the authorities.

09 — Subscriptions & purchases

  • Prices and what’s included are shown in the App before you buy. Apple processes all payments through your Apple Account and charges you when you confirm.
  • Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Your account is charged for renewal within the 24 hours before the period ends.
  • Free trials convert to paid subscriptions unless you cancel at least 24 hours before the trial ends. If you buy during a trial, any unused part of the trial is forfeited.
  • To manage or cancel, go to Settings → [your name] → Subscriptions. Deleting an App doesn’t cancel its subscription.
  • Apple handles refunds at reportaproblem.apple.com. Otherwise, payments are non-refundable except where the law requires.

heya Pro is a yearly subscription (US$29.99 a year in the US; your local price is shown before you buy) that removes heya’s free daily limit on AI previews.

  • It renews every year unless you cancel at least 24 hours before the end of the current year. Manage or cancel it in Settings → [your name] → Subscriptions, or from heya’s Settings.
  • Pro belongs to the heya account you were signed in with when you bought it, and you can restore it on another phone by signing in to that account. Deleting heya or your heya account doesn’t cancel the subscription.
  • “Unlimited” is subject to fair use. To stop abuse, automated use and runaway costs, an account making far more previews than normal use, currently more than 20 in a day or 300 in a month, waits a while before making more. We may also pause AI features for everyone for a time, for example during an outage.

10 — Credits & ads

Some Apps use credits, which you can buy, receive free, or earn by watching rewarded ads. Credits have no cash value, can’t be transferred or exchanged, and may expire as stated in the App. We may cancel credits obtained through abuse. Free versions may show ads from Google AdMob, and subscribers see no ads. We aren’t responsible for advertisers’ content or products.

11 — Third-party services & content

The Apps use services from Apple, Google (Gemini API, Google Sign-In, Play Integrity, AdMob and YouTube), Cloudflare, Meta and RevenueCat, and their own terms also apply. Some Apps show videos through YouTube API Services. By using those features, you agree to be bound by the YouTube Terms of Service, and the Google Privacy Policy applies. Videos and linked websites belong to third parties. We don’t endorse them and aren’t responsible for them, including any DIY techniques they show.

Products, prices and stores. Some Apps, such as heya, show products from other brands and link to their stores. We don’t sell these products. Prices and budget levels are estimates, may be out of date and may differ in your country; check the store for the current price and availability. Pictures of the pieces in heya’s own library are AI-generated and may differ from the real product. Any purchase is between you and the store, under its terms. heya’s library links to Amazon with our affiliate tag. As an Amazon Associate, SanFlorence Digital LLC earns from qualifying purchases.

12 — Apple App Store terms

For Apps downloaded from the Apple App Store, you and we agree that:

  1. These Terms are between you and SanFlorence only, not Apple. SanFlorence, not Apple, is solely responsible for the Apps and their content.
  2. Your licence is limited to a non-transferable licence to use the App on Apple-branded products you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions.
  3. Apple has no obligation to provide any maintenance or support for the Apps.
  4. If an App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any. To the maximum extent permitted by law, Apple has no other warranty obligation for the Apps. Any other claims, losses, liabilities, damages, costs or expenses from a failure to conform to a warranty are SanFlorence’s responsibility.
  5. SanFlorence, not Apple, is responsible for addressing any claims relating to the Apps, including product liability claims, claims that an App fails to meet legal or regulatory requirements, and claims under consumer protection, privacy or similar laws.
  6. If a third party claims an App infringes its intellectual property, SanFlorence, not Apple, is solely responsible for investigating, defending, settling and discharging that claim.
  7. You represent that you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. Government list of prohibited or restricted parties.
  8. You must comply with applicable third-party terms when using the Apps.
  9. Apple and its subsidiaries are third-party beneficiaries of these Terms, and once you accept them, Apple may enforce them against you.

13 — Disclaimer & limitation of liability

To the fullest extent permitted by law, the Apps and all output are provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We don’t promise the Apps will be uninterrupted or error-free.

To the fullest extent permitted by law, SanFlorence and its owners won’t be liable for any indirect, incidental, special, consequential or punitive damages, for loss of data or profits, or for damage or injury from relying on AI output or DIY instructions. Our total liability is limited to the greater of what you paid us in the past 12 months or USD $20. You agree to indemnify us against claims arising from your content, your misuse of the Apps, or your breach of these Terms. None of this limits liability that can’t legally be limited, or the mandatory rights you have as a consumer where you live.

14 — Termination & changes

You can stop using the Apps at any time by deleting them and, if you have an account, deleting it in the App. Remember to cancel any subscription. Content you published stops being public when your account is deleted. We may suspend or block access, or cancel credits, if you break these Terms. We may change or discontinue Apps and features, and update these Terms. When we do, we’ll update the date above and give notice in the Apps or on this website for material changes. If you keep using the Apps after that, you accept the new Terms.

15 — Governing law & general

These Terms are governed by the laws of the State of California, USA, and disputes go to the state and federal courts in California. If you’re a consumer, this doesn’t take away any right you have to use your local courts or laws. If any part of these Terms is unenforceable, the rest still applies. If we don’t enforce a right, we haven’t waived it. You may not transfer these Terms, but we may, for example if our business is sold.

16 — Contact

Questions, complaints or claims: hello@sanflorence.com, SanFlorence Digital LLC, California, USA.

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